I teach people how to release their inner Designer.

Hello, I'm John, a UX Design 

Consultant & Educator.

I've done this before.

However, I'm always improving.


I've taught numerous UX classes & witnessed first-hand, amazing transformations & emotional personal journeys.

Where some of my UX Design students have worked:

  • MYOB

  • XERO

  • Isobar

  • Symplicit

  • Accenture

  • Oakton

  • NBN Australia

  • ANZ

  • PWC

  • Telstra

  • Verizon

  • Salesforce

  • Deloitte Digital

  • Adobe

  • Disney/Pixar

And, I've helped many others realise power of UX Design.

Whether through friendship, networks or a casual conversation, I've 

guided others across the UX landscape, mainly:

  • People interested in becoming a UX Designer

  • Agencies interested in introducing UX to their clients

  • Organisations interested in implementing UX

  • Existing designers wanting to refresh and/or grow

I'm UX Certified.

Yes, certified.

In 2017, I decided to attend the Nielsen Norman Group training conference in Sydney. I was surrounded by already qualified UX Designers & Managers, interested in extending our knowledge and building new relationships. 

There are only a handful of UX certification programs around the world. I decided on Nielsen Norman because it is the most reputable & I plan on continuing my own UX education. 

Mentoring With



I teach Design to Schools & Kids (friends too).

Through my alias, I teach Design to school students both in-class and also in weekend workshops.


Students (ages 8-18) study UX and Design Thinking via collaborative, project-based & engaging exercises, looking at how to tackle real-world problems.

As much as we can, we allow students to drive their own learning experience.

100+ Students / Various Design Subjects

Screen Shot 2018-12-04 at 10.54.48 am.pn
Screen Shot 2018-12-04 at 10.54.31 am.pn
Screen Shot 2019-01-22 at 9.18.07 am.png
Screen Shot 2019-01-22 at 9.18.17 am.png

Background + Experience

I started my career in visual media back in the 90s, working for publishing agencies on some of Australia's best-known home and interior magazines. 

Since 2012, I've had the pleasure of working with brands including:

  • NAB

  • Isobar

  • Jetstar

  • KORA Organics

  • Hydralyte Sports

  • ...& teaching at General Assembly

Prior to 2012, I spent time at Virgin Money, Government agencies as well as a memorable stint in the US and Canada, working with the likes of:

  • Pinkberry

  • Williams Sonoma

  • James Allen

  • Kiwi Collection

  • Express

I'm available worldwide.

I'm always willing to have a conversation with people around the world about how we can work together to deliver the benefits of UX to others.